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Campaign Tools

Information about United Way and our agencies

History of United Way
FAQs
How Contributions are Invested (by Investment areas)
Funded programs and allocation amounts
Funded agency descriptions (PDF)

Agency designation codes (PDF)
Our designation policy
Success stories
What a dollar buys (PDF)

Campaign Planning Tools

10 Steps to a successful campaign
10 Steps to a successful campaign (PDF)
Great ideas for special events
Leaders in Giving Campaign Booklet (PDF)
Implementing a Loyal Contributor Program
Conducting a Retiree Giving Program (PDF)
Pledge form instructions (PDF)
Report envelope instructions (PDF)
15-minute model campaign presentation
eWay online pledge system brochure (PDF)

Downloadable Campaign Materials (PDF files)
(these materials are also available through your UW representative)

Pledge Form
Corporate Pledge Card
Guide to United Way agencies
2011 campaign posters
Goal Poster

General Use Poster

Labor Poster
Young Leaders Recruitment Leaflet 
211/First Call For Help leaflet 
Certificate of Appreciation
Fundraising Events Flyer Templates (PPT)

Sample Letters
CEO letter to employees encouraging participation in the campaign
CEO closing letter to employees
Letters to donors giving $1,000 or more
Letter to union members
Letters to retirees
Graphics and Multimedia

Download the United Way logo

Goal thermometer image (jpg)
Thank you message (flash video)
Banner Ads

United Way Campaign Video (also available on DVD from your UW rep)
Short Success Story Videos