Campaign Tools

Listed below are a number of helpful links and downloads that you may find useful in your workplace campaign. If you have trouble locating anything, or if you have suggestions for additional items, please drop us a note and let us know.

Information about United Way and our agencies

Our Mission and the History of United Way
How Contributions are Invested (by Impact areas)
Funded programs and allocation amounts
Partner agency designation codes
Our designation policy
211 data sheet

Campaign Planning Tools

10 Steps to a successful campaign
10 Steps to a successful campaign (PDF)
Great ideas for special events (PDF)
How To Conduct a Humanitarian Society Campaign (PDF)
Implementing a Loyal Contributor Program (PDF)
How to Conduct a Retiree Giving Program (PDF)
Report envelope instructions (PDF)
15-minute model campaign presentation
eWay online pledge system brochure (PDF)

Downloadable Campaign Materials (PDF files)
(these materials are also available through your UW representative)

Pledge Form
Corporate Pledge Card
Campaign Posters

United Way Frequently-Asked Questions

Live United General Information

Goal Poster

Labor Poster

Thank You Poster
Young Leaders Recruitment Leaflet 
Loyal Contributor Leaflet
Impact Area Leaflet

Education, Income, Health Story Leaflets

Community Impact Agenda

Funding Priorities / Q&A
2-1-1 leaflet 
Fundraising Events Flyer Templates (PPT)

Sample Letters
CEO letter to employees encouraging participation in the campaign
CEO closing letter to employees
Letters to donors giving $1,000 or more
Letters to donors giving $10,000 or more
Letter to union members
Letters to retirees
Graphics and Multimedia

Download the United Way logo

Goal thermometer image (jpg)
Thank you message (flash video)
Banner Ads

United Way Campaign Video (also available on DVD from your UW rep)

2014 Video Speaking Points

Short Success Story Videos