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Campaign Kickoff and Pancake Flip

United Way announces 2013 campaign goal
at $42.5 million


View photos on Flickr

View the CoolCleveland video interviews with
BIll Kitson and Terry Stewart

United Way Campaign Co-Chairs Ira Kaplan, Benesch, Friedlander, Coplan & Aronoff LLP managing partner; Patrick Pastore, PNC executive vice president and market leader, corporate banking; and Terry Stewart, Rock and Roll Hall of Fame and Museum retired president and CEO, announced United Way’s $42.5 million campaign goal in traditional Cleveland style by serving up some 10,000 pancakes on Public Square during the Campaign Kickoff on August 29. Not so traditional, the goal is a 2.6 percent increase over last year’s $41,405,952 campaign result and the highest goal set in the past four years.

“Achieving our fundraising goal is critically important to our work,” said Bill Kitson, United Way of Greater Cleveland president and CEO. “Today in our community, too many families lack sufficient income to make ends meet, too many kids are struggling in school, in the city and the suburbs, and too many of our neighbors suffer from chronic illnesses or don’t have access to healthy foods. Greater Clevelanders are incredibly generous and together we can get at the root causes of these problems and solve them once and for all.”

Fueled by the energy and dedication of the three co-chairs and 200 Campaign Cabinet volunteers, the campaign is already making strides.

Stellar Campaigns are being conducted in 23 companies – they commit to increase their fundraising results by five percent via employee donations, corporate gifts and special events.

Three Challenge Grants have been secured: 
 • Medical Mutual - $100,000
 • Eaton Corporation - $50,000
 • Baker Hostetler - $15,000

Eleven companies contributed $76,000 to fund nine Loaned Executives and three companies loaned four employees to provide additional manpower for the campaign. These individuals work full time as campaign staff members at United Way. 


The Women’s Leadership Council’s Rock the CATWALK fashion show raised more than $90,000 and RideUNITED, a bike tour from Cleveland State University to the University of Akron, raised more than $52,000.

Building upon last year’s 1,600-plus workplace campaigns and more than 80,000 contributors, this year’s campaign will focus on increasing the number of participating organizations as well as donors. Additionally, the Campaign Cabinet volunteers will focus on increasing giving outside of the workplace.

“In addition to raising funds during the campaign, United Way also aspires to mobilize our community to volunteer and advocate for a Greater Cleveland community,” said Kitson. “With the tremendous energy and commitment Greater Clevelanders have, together we can accomplish our goals for every child to succeed in school, for every family and individual to achieve financial stability and good health for all.”

At today’s Campaign Kickoff and Pancake Flip community leaders and media members flipped pancakes for a good cause and some 40 UPS drivers delivered the breakfasts to downtown locations. And WTAM’s Andre Knott acted as emcee for the program. Our thanks to everyone who participated!