Auction paddles were popping up Saturday, October 20, 2012 at the Rock and Roll Hall of Fame and Museum as United Way of Greater Cleveland celebrated the close of the fourth installment of GuitarMania with the GuitarMania Gala Auction. More than 250 artists, sponsor representatives and guests dressed in their best ‘rock chic’ attire as 44 available guitars hit the auction block. Guests dined on gourmet tacos, guacamole, and sweet treats and sipped cocktails as the auction began at 8 pm.
Attendees were welcomed by Bill Kitson, United Way of Greater Cleveland president & CEO; Terry Stewart, Rock and Roll Hall of Fame and Museum president & CEO; Mike Benz, former United Way president & CEO, and Jason Farrell, Fender Musical Instruments public relations manager. David Schnaidt of Apple Tree Auction House kept the energy high as the intense bidding war began for the guitars. Included in the auction were guitars designed by local artists as well as Cyndi Lauper, Alice Cooper and Phil Collen.
In addition to a great evening of guitars and merriment, the project will continue to give back to the Greater Cleveland community. To date, GuitarMania has contributed more than $2 million net for the community. All proceeds from GuitarMania will benefit the health and human service programs funded through United Way of Greater Cleveland and the Rock and Roll Hall of Fame and Museum’s education activities.Photos can also be viewed on Flickr