By Carissa Woytach, United Way of Greater Cleveland Staff Writer
Editor’s note: Rock the CATWALK, United Way of Greater Cleveland’s Women Leadership Council’s annual fundraising event, features fashions from several local boutiques. This series serves to highlight each boutique’s unique style and preview some of the looks to hit the runway
Offering the epitome of class in formal wear, Lisa Moran Ltd. continues to take the Rock the CATWALK (RTC) decorum to new heights. Its fifth year participating in the event, the upscale boutique provides ball gowns, cocktail dresses and other formal wear and accessories for the event’s community models.
Located in the Eton Shopping Plaza in Woodmere, owner Lisa Moran opened the boutique more than 20 years ago. Over the years, clientele has come and gone, but Moran has continued to offer high quality from American and European designer labels, including Marisa Baratelli and Algo of Switzerland.
“I’ve been in business for 26 years, this is my 11th at Eton and it’s been fabulous,” she explained. “I absolutely love clothes and wanted a job where I could raise my children and work in the fashion industry and it’s worked out really well. I have 25, 23 and 19-year-olds and they were all raised in the store. Most days, I could be a good mom and a good shop owner.”
Lisa Moran Ltd. is fitting three models for RTC in gowns as well as sweaters and other accessories, all available to be altered by their team of expert seamstresses.
“We are usually the only store [in the show] with gowns, so we always incorporate a really formal black-tie look,” she said. “And then some sportswear or whatever there’s a need for.”
Cleveland is home to several foundations, making it a great city for philanthropy and benefit events, Moran said. Her store gained a following in nonprofit circles where she provides clothes to other philanthropic events similar to RTC.
“There’s a big need for [formal wear] in Cleveland, this is a big benefit town, it’s a great wedding town, we draw from Columbus, Warren, Youngstown, Pittsburg, Erie and all over. We have customers in the Carolinas who have visited Cleveland to shop and we ship their stuff.”
While Moran could not preview the fashions taking the stage this year, it can be certain the staff of Lisa Moran Ltd. will provide high-class looks and contemporary fashions to its models.
This year’s Rock the CATWALK is Thursday, November 3 at the Global Center for Health Innovation. Doors open at 6 p.m. and tickets are on sale now. For more information, contact Megan Shadrach at email@example.com or at 216-436-2142.