By Carissa Woytach, United Way of Greater Cleveland Staff Writer
The United Way of Greater Cleveland Young Leaders affinity group has raised funds to brand the United Way owned van to use as a “mobile landmark” when working in the community.
Young Leaders (YL) plan to start using the van the first week of August, said Kyle Roggenburk, founder of EKR Brands and YL co-chair. Outside of its planned Days of Action, YL will use the van to stage spontaneous “pop-up” volunteer events at local schools and community centers, said Megan Shadrach, Affinity and Engagement associate at United Way of Greater Cleveland.
More than a year in the making, the Dodge minivan was given its makeover by Speedpro Imaging, which designed and applied the vehicle wrap.
“We thought it was important to have a signature landmark in the community to have at certain events so when people saw it, they knew that Young Leaders were there making an impact through volunteerism or fundraising,” Roggenburk said. “We thought that wrapping a van would be a great way to do that to bring to different events and drive awareness in the community around United Way and, specifically United Way Young Leaders.”
Young Leaders are professionals in their 20s and 30s who “want to work to make our community better through philanthropy, volunteerism and advocacy with United Way of Greater Cleveland,” as described at www.unitedwaycleveland.org.
The official unveiling is at Fall Ball, Saturday, Oct. 8, where the van will be parked outside the Rock and Roll Hall of Fame and Museum to promote YL.
“People who aren’t going to the event will see the van and maybe ask some questions around, ‘What is that, what is United Way, what is Young Leaders?’” he said. “Ultimately, we hope they go do some research on the internet and see that there’s a lot ways to get involved in volunteering and fundraising and, as the van’s out and about, we hope that it drives engagement to people we may not have reached before.”