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Campaign Toolkit

Being a United Way Employee Campaign Manager (ECM) – the volunteer who oversees your organization’s annual United Way fundraising campaign – takes a lot of work and commitment. Below are some resources that can help! And be sure to reach out to your United Way relationship manager. He or she can also help you, every step of the way! 

If you can’t find what you’re looking for, or if you have ideas about things we should add,  please drop us a note and let us know. And thank you very much for your commitment to United Way and the Greater Cleveland community.

Graphics and Multimedia

Download the United Way logo
Goal thermometer image (jpg)
United Way Campaign Videos (also available on DVD from your UW rep)

Information about United Way and our agencies

Funded programs and allocation amounts
Partner agency designation codes
Our designation policy
211 data sheet (PDF)

Campaign Planning Tools

Great ideas for special events
How To Conduct a Humanitarian Society Campaign (PDF)
How to Conduct a Retiree Giving Program (PDF)
eWay online pledge system brochure (PDF)

Downloadable Campaign Materials (PDF files)

(these materials are also available through your UW representative)
Pledge Form
Corporate Pledge Card
United Way Frequently-Asked Questions
Live United General Information
Goal Poster
Labor Poster
Thank You Poster
Young Leaders Recruitment Leaflet
Loyal Contributor Leaflet
Education, Income, Health Leaflet
Funding Priorities / Q&A
2-1-1 leaflet
2-1-1 Help 2 Veterans Leaflet
Fundraising Events Flyer Templates (PPT)

Sample Letters

CEO closing letter to employees
Letters to donors giving $1,000 or more
Letter to union members
Letters to retirees

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