#ThisGivingTuesday, #GiveTheBasics

Contact: Kendra Wheeler, media relations manager, 216-436-2122, 216-849-4922 cell

CLEVELAND (November 19, 2014) – This #GivingTuesday, #GiveTheBasics. United Way of Greater Cleveland is asking you to donate $10, $25, $50 or more to provide diapers, shaving cream, bath tissue and lots more to our neighbors in need. Make your donation online at GivingTuesdayCLE.org now through #GivingTuesday, December 2, 2014.

“#GivingTuesday, the first Tuesday after Thanksgiving, Black Friday and Cyber Monday is dedicated to philanthropy and improving communities across the globe,” said United Way Executive Vice President and Chief Strategy Officer Jason Daniels. “This #GivingTuesday, we have a unique opportunity to #GiveTheBasics.”
A $10 donation has the purchasing power to buy 12 bottles of shampoo. A donation of $25 can buy four moms each a 48-count pack of diapers or $50 can be multiplied to buy 192 rolls of bath tissue. Go to www.GivingTuesdayCLE.org to donate. The basics needs items will be distributed to our community in partnership with the Greater Cleveland Food Bank and the Hunger Network of Greater Cleveland.

“In our community, local pantries can only purchase food and fresh produce with their funding,” said Daniels. “Not only is there an urgency for food, but families are in dire need of essential items, most take for granted, like bath tissue and hand soap. Shift the focus from retail and donate to #GiveTheBasics on #GivingTuesday.”

To learn more or make a donation to #GiveTheBasics to our neighbors in need, visit www.GivingTuesdayCLE.org.

#GivingTuesday – the first Tuesday following Thanksgiving – was established in 2012 as a global day of giving and a celebration of generosity. Coinciding with Black Friday and Cyber Monday, which are both synonymous with shopping, #GivingTuesday uses the power of social media to inspire and invite people to take action to improve their communities by giving time, money or voice to charities and causes they support. The third annual #GivingTuesday is December 2, 2014.

United Way of Greater Cleveland is a leader in mobilizing people to give, advocate and volunteer to advance education, income and health in our community. Join us and LIVE UNITED. Together, we can create a healthy community where all kids graduate and individuals and families are financially stable.

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