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United Way of Greater Cleveland’s Campaign Kickoff Makes a Big Flip

Contact:Kendra Wheeler, Media Relations Manager, 216-436-2122, 216-849-4922 cell

CLEVELAND (August 28, 2014) – Today, United Way of Greater Cleveland made an impactful change to their traditional campaign kickoff. Instead of flipping pancakes for sale on Public Square, United Way launched its 2014 campaign by flipping pancakes and serving breakfast for approximately 8,500 students in 17 Cleveland Metropolitan School District investment schools. This change was made to remind the Greater Cleveland community about United Way’s focus on graduating our kids. Each elementary school child also received a book to add to their personal library. An even greater departure from tradition, United Way did not announce a monetary campaign goal.

“We want our community to understand United Way’s mission includes raising money, but it extends far beyond that,” said United Way President and CEO Bill Kitson. “We should be measured by the number of kids who graduate the families who are financially stable and the overall health of our community. This is the point we want to make by not announcing a dollar goal.”

At Franklin D. Roosevelt School, United Way introduced the 2014 Campaign Co-Chairs, Deloitte Managing Partner Craig Donnan and Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen.

“We will run a campaign to fuel our work in education, income and health,” said Matsen. “We hope to expand our base of support engaging more members of our community who will donate their money, and also their time and voice to these important initiatives.”

“We promise to be completely transparent about our progress throughout the campaign with regular reports on the dollars we’ve invested and the difference we are making in the lives of our children. And we will provide updates on our fundraising campaign as well,” said Donnan.

United Way served pancake breakfasts at Alfred A. Benesch, Anton Grdina, Case, Collinwood, East Tech, Franklin D. Roosevelt, H. Barbara Booker, Harvey Rice, John Adams, Kenneth W. Clement Boys’ Leadership Academy, Lincoln-West, Luis Munoz Marin, Marion-Sterling, Mound-STEM, Robinson G. Jones, Robert H. Jamison and Walton schools.

United Way and CMSD are partners to implement wraparound strategies in 25 schools. Wraparound strategies address a student’s social and emotional barriers to learning and enable principals and teachers to focus on academics.

United Way of Greater Cleveland is a leader in mobilizing people to give, advocate and volunteer to advance education, income and health in our community. Join us and LIVE UNITED.

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