For Tom and Joanie Adler, philanthropy is a way of life. Their journey in giving back to the community has evolved over decades, shaped by childhood memories, family values, and a deep commitment to making a difference. Today, their impact can be seen across the region, from United Way of Greater Cleveland initiatives to grassroots organizations and beyond.
Tom was first introduced to the importance of giving back at his Rochester, NY elementary school when a representative from United Way’s precursor, the Community Chest, came to speak to his class. “If you donated, you received a little Red Feather pin,” he recalls. “You didn’t want to be the classmate without one.” That early lesson in generosity stayed with him throughout his life.
Joanie had similar experiences with the Community Chest and Red Feather pins growing up in Shaker Heights but shares that her family was always dedicated to the community. “My parents led by example,” she says. “My mother, though she didn’t work outside the home, dedicated her time to volunteering—whether it was through the PTA or at the hospital.” Her family’s involvement in the community instilled in Joanie a deep-rooted belief in the power of giving.
Together, the Adlers have made giving not just an occasional act but a lifelong mission. As Tom built his career in commercial real estate and Joanie in education and arts, philanthropy remained central to their lives with United Way as a constant.
Like many others, Tom’s involvement with United Way began by contributing to the workplace campaign. Over time, he became more involved through volunteer roles to support fundraising and the organization. He chaired the small business division as part of the annual campaign then went on to serve as a board member and Life Director. He and Joanie have remained dedicated supporters as members of both the Philanthropist Society and Legacy Circle.
Along with United Way, Joanie has been a champion of preschool education for all children and grassroots organizations. These passions have come together through her 20 years of volunteering with Family Connections. When asked what makes them most proud to be Clevelanders, Tom and Joanie immediately point to the people and the strength of the nonprofit sector. “There’s something special about this community,” Joanie says. “It’s warm, collaborative, and filled with enthusiasm.”
Tom adds that Cleveland’s nonprofits have remained effective despite shifts in the corporate landscape. “The nonprofit sector is as strong here as anywhere,” he explains. “It has taken over community leadership in many ways, and it’s run by incredible people.” The Adlers see the strength of the industry as a catalyst for United Way and other nonprofits to harness the power of collaboration.
“My mother, though she didn’t work outside the home, dedicated her time to volunteering—whether it was through the PTA or at the hospital.”
For those looking to prioritize philanthropy, the Adlers offer practical advice. Tom suggests approaching giving in two ways. The first is to support pillar organizations, like United Way, Catholic Charities, and the Jewish Federation of Cleveland. Those with a longstanding community presence and the reputation of providing essential resources. He believes these function as safety net within the system of services that exists.
The second approach is to engage with smaller, specific organizations that align with personal passions. Joanie emphasizes the power of grassroots giving. “Smaller gifts can go a long way in local organizations,” she says. She encourages donors to look for places where their contributions can have a direct, visible impact. Adds Tom, “Do your research, volunteer, and give. If you’re fortunate enough to build wealth, strategic gifts can make a real difference.”
In addition to their support of United Way, the Adlers take particular pride in two strategic gifts they have given to different organizations. The Joanie and Tom Adler Civic Leaders Israel Mission is a program of the Jewish Federation of Cleveland. The mission exposes local nonprofit leaders to Israel’s innovative approaches to economic and community development, education, and support of at-risk populations. This mission occurs every two years and has helped facilitate the collaborative leadership of nearly 100 Cleveland professionals.
Tom and Joanie also established the Endowed Director of Parent Bereavement Programs at UH Rainbow Babies & Children’s and UH MacDonald Women’s hospitals. This position facilitates comprehensive grief support for families who have lost late-term pregnancies or newborns, among other services. They are honored to help ensure families have access to this kind of support during moments of grief and are happy to see the initiative expanding.
Tom and Joanie’s commitment to these organizations along with United Way, Playhouse Square, American Jewish Committee, and Cleveland State University has created lasting impact that will be their legacy. Through their leadership, generosity, and unwavering dedication to the community, they inspire others to give, connect, and create lasting change.
