Attract and Retain Talent
A list of shovel-ready options inspired by the Social Determinants of Work Initiative
The Social Determinants of Work framework describes an interconnected web of challenges – such as childcare, transportation, and job flexibility – that workers must navigate daily in order to arrive and thrive at their workplaces. These factors also affect your ability as an employer to attract and retain the full spectrum of talent your workforce needs.
Why use this toolkit?
Needing talent is expensive. It is expensive to leave positions vacant, pricey to recruit replacements, and costly to train new FTEs frequently. Taking into account the “soft” costs of the hiring process, the full cost to replace an employee is estimated to be 3 to 4 times their annual salary (SHRM, 2023).
Cost to Replace an Employee: 3 – 4x Annual Salary
We hope this toolkit will suggest one or more initiatives that can help address your workforce challenges while simultaneously contributing to our collective goal of helping more community members achieve gainful employment.
How to Use this Toolkit
Use the Employee Barriers Survey to determine the most significant barrier(s) affecting your employees, and use the Employer Needs and Capabilities Survey to evaluate your capacity to invest in initiatives.
Taking into consideration the challenges you are solving for and your financial capacity, explore the initiatives in the toolkit. Local resources and contacts are listed when available.
Learn about policies other Northeast Ohio companies have implemented to address employee barriers by exploring the Case Studies section.
After implementing one or more tools, follow up with an evaluation to measure their effectiveness. Share your feedback with United Way to inspire others to take action.
What's Happening in Your Workplace?
What are the barriers to work most affecting your employees, and how much is it costing your company to have unfilled or frequently vacated positions? Use these tools to understand the cost of the Social Determinants of Work in your context, and to determine where to direct your resources to have the biggest impact on attracting and retaining employees.
Employer Initiatives for Addressing Barriers
By implementing policies that mitigate some of the barriers to work affecting your current and potential employee pool, you can make your company more attractive to workers and better able to retain quality employees.
This chart describes initiatives for each Social Determinant of Work, listed in order of least to greatest investment. Local partners and contacts are listed for many of the initiatives.
Job Flexibility
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Healthcare
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Childcare
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Transportation
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Sustained Education
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Home and Community Health
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Broadband Access
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Access to Justice
Partner with PCs4People and DigitalC to provide universal access to the internet so the option of working remotely is available to all. |
Case Studies: Initiatives in Action
When done correctly, investing in any number of tools can transform your workforce, serve your employees, and keep you on track to achieve your business goals. Explore the following case studies to see how various organizations in different sectors are taking on this work.
NATIONAL SAFETY APPAREL & MJ MORGAN GROUP
Cleveland, Ohio
Employees: 600+
Industry: Manufacturing
Challenge: Transportation
Solution: Partner with staffing agency that provides transportation to new hires
In 1935, NSA began in the basement of the founderโs fatherโs home, rooted in a strong work ethic and a commitment to serving the community. Originally developing and manufacturing heat and thermal apparel for steel workers and welders in Cleveland, NSA has expanded to protect all of Americaโs utility, manufacturing, and steel workers in the field and armed forces on the battlefield.
As NSA continued to grow and expand, it had great success in hiring nontraditional candidatesโespecially non-native English speakersโbut was still trying to solve the transportation challenges as the nearest public transit stop is a 15-minute walk from the plant.
ย Then one day NSA met the team at MJ Morgan Group (MJM) and by partnering together they were able to meet the transportation needs of new hires while continuing to scale rapidly.
MJM, a Baltimore-based full-service recruiting and staffing agency, has been in the industry for over 15 years and expanded its operations to Cleveland (CLE) in 2020. Specializing in large manufacturing and food production facilities, the agency sources entry-level positions to local companies while deploying employee-centric practices. In addition to comprehensive benefits and language support, MJM stands out in how they help their talent get to and from work.
ย MJM provided a specially curated transportation benefit, allowing any client to pay a nominal daily fee to access reliable, punctual, and convenient transportation. A 15-passenger van offered near door-to-door service, ensuring employees arrived at work on time, every time. To address any potential challenges with the vans, MJM offered in-the-moment transportation via ride shares, ensuring no disruption to employees’ work schedules.
Through the partnership with MJM, NSA successfully overcame the transportation barrier, empowering countless employees to accept and maintain their jobs. By seeking external partners like MJM, NSA has continued to grow and maintain a steady and motivated workforce despite downward trends in the labor market.
DAVEโS FOOD MART
Sandusky, Ohio
Employees: 50 between two locations
Industry: Hospitality
Challenge: Retaining employees
Solution: Provide employees a Wellness Coach through the Firelands Employee Resource Network
A small family-owned business, Daveโs Food Mart has been a go-to location for a quick bite to eat, to fuel up the gas tank, and to see a friendly and familiar face for the last 45 years. What keeps this community hub running is the incredibly diverse employees who work across the two locations. Employees range from 17-77 years old, with a mix of single mothers, formerly incarcerated individuals, veterans, students, and everything in between. This diverse talent pool also comes with a wide range of challenges that Daveโs Food Mart is constantly trying to address in order to attract and retain the right employees.ย
Just over a year ago, Joe Fischer, second-generation owner, was introduced to the idea of utilizing the Firelands Employee Resource Network (ERN) and jumped at the chance of bringing in help to give employees the attention he himself did not have the time to give.
Owner Joe Fischer said,ย โIt was hard finding and keeping people and everybody, no matter how big or small, needed employees to be successful and I acknowledge I canโt do it all myself. Iโd rather pay and get people who are as passionate about the business as I am.โ
Firelands ERN is a part of the US ERN network and provides resource navigation, advocacy, and coaching to employees on behalf of employers. In addition to providing services through the national model of share purchasing, the Firelands ERN, in partnership with the area United Way, provided a heavily discounted rate to small businesses to help them compact talent shortages. This offer enabled Daveโs Food Mart to partner with Firelands ERN and begin meeting their employees’ needs in a new way.
Though early in the implementation phase at Daveโs Food Mart, Firelands ERN has seen notable success with employers across the region who utilize their services, including ~298% return on investment for employers as ~90% of individuals who used the ERN retained their employment location.ย
Being in the service industry can come with unique stressors and challenges and Joe and the entire team at Daveโs hope that employees will continue to see the ERN as a tool to lighten the load and help them be more productive and present at work.ย
United Way of Greater Cleveland
Cleveland, Ohio
ย Employees: ~100
Industry: Nonprofit service provider and funder
Challenge: Attracting and retaining the right talent
Solution: Implement small changes across a wide range of benefits to ensure all employees have the tools to thrive
As the thought leader in the Social Determinants Work Initiative, The United Way of Greater Cleveland (UWGC) is committed to ensuring they are deploying the same tools they are asking other employers to utilize. As a nonprofit, UWGC faced talent shortage challenges with the additional challenge of minimal capacity to mitigate the barriers impacting attraction and retention. Despite limitations the UWGC has been providing subsidized transportation through RTA, health insurance, employer contributions to employee FSAs, life insurance, a generous 403b retirement plan, fully hybrid work schedule, and plentiful paid time off.
In addition to these offerings, the UWGC conducted a wage analysis which resulted in an overhaul of their pay structure. The lowest paid employees now make a living wage.
Addressing the barriers to attracting and retaining employees is a continuous process and following the Social Determinants of Work Symposium, the UWGC recognized additional ways they could be modeling this work. Following the Symposium, the UWGC has provided a 5% cost of living increase and has implemented 12 weeks of 100% paid family medical leave. The team is committed to continually evaluating employees needs in light of the social determinants of work and finding ways to meet those needs while modeling that this work is possible.
Interested in Joining a Cohort?
The United Way and partners across the region are here to support employers in their efforts to attract and retain talent. If you are interested in additional technical support and guidance as you implement any number of these initiatives, contact Renee Timberlake, Director of Economic Mobility, to join a Social Determinants of Work Cohort.
Acknowledgements
Greater Clevelandโs Social Determinants of Work Employer Toolkit was commissioned by the United Way of Greater Cleveland and builds off of a yearโs worth of work in the community. This Toolkit and other components of the Social Determinants of Work Initiative would not have been possible without the invaluable contributions of individuals across the community who face barriers to work and the dedicated employers who are doing what they can to mitigate those barriers. We are grateful and humbled to be in this work with all of you.
We would like to express our deep appreciation for the partners who hosted the employer engagement sessions, including Goodwill Industries of Greater Cleveland and East Central Ohio, MAGNET, and Manufacturing Works. We are also grateful to the employers who shared their stories as a part of the case studies; Daveโs Food Mart; MJ Morgan Group; and National Safety Apparel.
While the foundation of the Social Determinants of Work was established by the United Way of Greater Cleveland, the vision and creation of this Toolkit was led by Rise Together LLC. We recognize the importance of working together to solve these complex problems and we are thankful to have partnered with Rise Together throughout this process.